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 (9909 Reviews)

drip it

drip it

Regular price $36.00
Regular price $36.00 Sale price $59.99
SAVE 39% Sold out
HYDRATING GLOW FACE SERUM
A lightweight boost of plumping hydration for smooth, radiant skin.
Lightweight, everyday serum.
The ultimate glow‑maker: Locks in lit‑from‑within radiance.
High‑performance Korean formula: Smooths, and preps skin for flawless makeup application.
Best For: Normal skin • Dull skin • Dry skin • Combination skin
30 mL / 1 fl. oz
 

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WHY IT WORKS

• Skin Prep Essential: An even, glowing foundation for flawless makeup application.
• Plumping Moisture: Intense hydration for instant bounce.
• Glass‑Skin Finish: Dewy radiance without stickiness.
• Smooth, Healthy Skin: Boosts elasticity with regular use.

INGREDIENTS + FORMULA

Formula: A silky, lightweight serum

Ingredients:

2X FermentVital Complex™: A potent blend of Korean ingredients with a two‑step fermentation process that helps moisturize, brighten, and clarify skin.

Megamirrored Molecular Complex™: Helps restore the skin barrier to support skin health, hydration, and vibrancy.

Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil

HOW TO USE

Apply after step 01 (Drench It).

Massage 2‑3 drops into face, neck, and décolleté until fully absorbed.

POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.

CLINICAL RESULTS + CLAIMS

Claims:

• Improved hydration, elasticity, radiance, vibrance, smoothness, and skin moisture balance
• Suitable for sensitive skin

Clinical results:

95% agreed this serum preps and smooths skin for a seamless makeup application.**
90% agreed this serum gave them brighter, smoother‑looking skin.**
• Immediately: 93% agreed skin felt softer and smoother.**
• In 12 hours: 100% of subjects saw an improvement in skin hydration.*
• In 2 weeks: improved skin firmness, bounce, and elasticity*

*Results based on a third‑party clinical test of 32 subjects.

**Based on consumer perception in a clinical study of 31 women after 2 weeks of use 1x a day.

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SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

SUITABLE FOR SENSITIVE SKIN

CLINICALLY TESTED

MADE IN KOREA

  • 2X FERMENTVITAL COMPLEX™

    hydrates·brightens·clarifies
    A potent blend of Korean inspired ingredients with a two‑step fermentation process that helps moisturize, brighten and clarify skin.

  • PANTHENOL

    moisturizes soothes·refreshes
    Pro‑vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.

  • MEGAMIRRORED MOLECULAR COMPLEX™

    restores vibrancy·supports skin barrier·adds mega glow
    Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

  • APPLE FRUIT EXTRACT

    improves elasticity · strengthens barrier · locks in moisture
    Helps skin look and feel smooth and moisturized.

    ALL INGREDIENTS

    Water (aqua/eau), glycereth‑26, niacinamide, glycerin, panthenol, 1,2‑hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma‑jobi ma‑yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl‑10 laurate, sclerotium gum, pentylene glycol, polyglyceryl‑10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

    the proof is in the prep

    *Results based on third‑party instrumental corneometer test of 32 subjects compared to untreated skin post‑application and at time points throughout a 12‑hour duration of the study.

    **Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

    • drench it

      A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

    • YOU ARE HERE‑dripit

      This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

    • whip it

      An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier‑looking skin.

      how‑to apply

      2 steps to a fresh complex

      step 01 Apply 2‑3 drops of Drip It straight onto your face or into your palm.

      step 02 Massage onto face, neck & decollete until fully absorbed.

        Frequently Asked Questions

        help

        What makes POV Beauty different from other beauty brands?

        POV Beauty combines skincare‑inspired innovation with makeup performance to create products that enhance both the look and feel of your skin. Every formula is thoughtfully developed to deliver visible results while maintaining comfort, quality, and everyday wearability.

        help

        Are POV Beauty products made with high‑quality ingredients?

        Yes. POV Beauty prioritizes carefully selected, skin‑friendly ingredients that are chosen for both performance and comfort. Each product is formulated to help support healthy‑looking skin while delivering reliable beauty results.

        help

        Are POV Beauty products safe for everyday use?

        Absolutely. The products are designed for daily use with lightweight, skin‑conscious formulas that feel comfortable throughout the day. They are created to work with your beauty routine while helping maintain your skin's natural balance.

        help

        What are the standout advantages of each product in the set?

        Every product contributes a unique benefit:

        • Hydrates the skin for lasting moisture.
        • Smooths skin texture for an even complexion.
        • Preps skin to improve makeup application.
        • Extends makeup wear for a fresher look.
        • Enhances the skin's natural dewy glow with a lightweight finish.
        help

        What is the philosophy behind POV Beauty?

        POV Beauty believes beautiful makeup begins with healthy‑looking skin. The brand is dedicated to creating modern, easy‑to‑use products that help hydrate, prep, protect, and enhance your complexion for long‑lasting confidence.

         
         

        customers are saying...

        Customers love its cooling, lightweight formula that hydrates, plumps, and leaves skin with a radiant glow. It layers beautifully under makeup, creates a smooth finish, and delivers lasting moisture for healthy‑looking, glass‑like skin.

        • Simply freakin Amazing.

          I am a 59 year‑old woman with sensitive skin and very dry. I have followed POV since the start. I have now tried almost every product except for chill it. I can’t tell you how much I love these products! Recently, I just tried the snatch it products and I love those two if I had more money, I’d buy everything.

          Wendy S.

        • AMAZING!

          Not only is this highly soothing but I can feel it working as soon as it gets rubbed in. This whole skincare line (Snatch it too) is like magic!

          Shannon K. O.

        • Love love love

          Bought for my girlfriend, she only had Glaze it. Now she has the whole set. She loves them all.

          jameshale1764 H.

        • Love this product

          Using POV has changed my skin. I have textured skin and have been working with a dr. But I have been using all of POV and my skin has given me the confidence and youth that I never had.

          Lisa D. M.

        • Great product

          Now I just can’t get enough of this these products do there job and do it well I highly recommend them to family and friends almost everyday someone ask me what I’ve been using on my skin and I tell them pov by Mikayla once again thank you.

          Shelly S.

        • Simply freakin Amazing.

          I am a 59 year‑old woman with sensitive skin and very dry. I have followed POV since the start. I have now tried almost every product except for chill it. I can’t tell you how much I love these products! Recently, I just tried the snatch it products and I love those two if I had more money, I’d buy everything.

          Wendy S.

           
           

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